CLAY

		Robin Brown, President and Founder An avid fitness advocate for more than 20 years, Robin Brown combined her passion for whole-body fitness with her unique vision of an emotionally relaxing and therapeutic environment to create CLAY. As President and Co-Founder of CLAY LLC, Robin is responsible for CLAY's management, operations and, most importantly, member experience. After a comprehensive analysis and assessment of the "health club" industry over a two-year period, Robin identified a clear demand among dedicated health and fitness enthusiasts. They expressed a desire for an environment where the process of achieving sustained health and fitness was stressed. Health and fitness enthusiasts were in search of an experience that focused not just on firm muscles, but on a healthy body, mind and lifestyle. Robin recognized that the "new model" of a health club also needed a different kind of environment, an elegant atmosphere matched with personalized attention and care for each and every member. Robin's vision resulted in CLAY's minimalist architecture, natural light accents and tranquil earth-tone color combinations; these physical surroundings symbolize Robin's mission of empowering members to achieve the complete union of health and fitness through the integration of physical training, mindful exercise and nutritional guidance. Prior to founding CLAY, Robin served on the Board of Directors for the "Art Party" Theatre Company and on the Board of Directors of Education and Industry Partnership ("EIP"), an organization committed to teaching job skills to middle and high school students in Harlem. Previously, Robin worked with children at a Community Mental Health Center in the Bronx. She is currently on the Board of Directors for the "Drama Department" Theatre Company and was one of the acting Executive Producers for the Tribeca Film Festival's Docudrama "SHOWBUSINESS". Robin is the proud parent of daughter, Averi. They reside in Manhattan. Tanya Wood, Vice President of Public Relations & Marketing Tanya has been a valued member of CLAY's management team from the inception of the business. She was hand-picked to provide CLAY members with exceptional fitness and lifestyle experiences along with a sophisticated approach to luxury-brand service standards. With over 16 years of insightful industry experience, Tanya brings CLAY her diverse expertise in a variety of areas which include: creative marketing, member acquisition/retention, brand alliance and media relations. Tanya possesses a genuine passion for providing a transformational environment, enhancing each member's quality of life. Prior to her work at CLAY, Tanya was the highest producing Membership Director at the Sports Club/LA's newest New York City club, winning the title "Membership Director of the Year". She was specifically brought on board to pre-sell and launch the Upper East Side location. Succeeding with flying colors, Tanya assisted her team in breaking company records. Prior to that, Tanya produced astounding numbers at Equinox's 19th Street club and was quickly promoted to Sales Manager to pre-sell and launch the company's premier corporate club, located in mid-town. She was instrumental in contributing to Equinox's sales training protocols and video series. Tanya earned her Bachelors in Sociology/Sports Management from the University of Miami while earning a full basketball scholarship as a Miami Hurricane. She competed professionally for a short time, and coached gifted athletes in numerous programs, including the Junior Olympics. Tanya is on the Advisory Board for Art for Animals, benefiting no kill animal rescues. She also is on the Board of Directors for The Oscar Thomas Foundation, which provides empowerment for children through the arts, education and community service. Jeannie Neidich, Fitness Director Jeannie has been in the health and fitness industry for over 15 years. She comes to CLAY after a brief time in Tucson, Arizona, as a Personal Training Director. Her home, however, is New York City and is where she acquired all of her expertise. Jeannie served as a personal trainer, Fitness Manager and Personal Training manager with Equinox Fitness Club, and as the Fitness Director of Sports Club LA. Prior to working in management, Jeannie was a group fitness instructor, Private Trainer and a competitive body builder. She developed and taught corporate exercise curriculums for the American Stock Exchange and UNICEF. Jeannie is certified as a Private Trainer by the National Strength & Conditioning Association and the American Council on Exercise. She is certified as a Medical Exercise Specialist by the American Association of Health & Fitness Professionals and as a Medical Exercise Specialist in Active Isolated Flexibility by MPI and by the National Academy of Sports Medicine for Integrated Flexibility. Jeannie provides support to everyone on the CLAY team. Jamie Norcini, Director of Group Fitness and Special Programming With Jamie Norcini at the helm of CLAY's Group Fitness Program there is no shortage of positive energy and inspiration. Jamie brings his extensive dance and theater background to CLAY's prestigious Group Fitness Program, along with his contagious desire to create workouts that are both fun and productive. Jamie leads the CLAY instructors by example, as he is considered one of the most sought after Group Fitness Instructors in New York City. After receiving his BFA in Dance from The Juilliard School, Jamie performed as a dancer/actor for over 10 years. Jamie holds numerous certifications, including The American Federation of Aerobics Association, Johnny G (for Spinning), Active Isolation (AI) Flexibility, and many specialized Schwinn certifications. He is also the creator of "Swingin' Cardio," "Fit to the Core," and "TRED." Jamie is the founder of Norseman Fitness Co. and the creator of the Cardio Companion series of Fitness products. Jamie's committed to providing CLAY members with the ultimate fitness experience. Kelli Woodside, Director of Spa Services Voted "Best Esthetician" by City Search in 2001, Kelli is the latest addition to CLAY's esteemed staff. She brings with her over 11 years experience and a distinguished background in spa management. Kelli was formerly the Director of Esthetics for Plus One which managed and oversaw the St. Regis Hotel's spa, the Waldorf Astoria and the Plaza Hotel's Spa, to name a few. By creating innovative treatments and signature methods to train spa staff, Kelli is recognized for her ability to represent unique brands with seamless execution. Over the years, Kelli has refined her application skills in such products as Eminence, Jurlique, Carita and our very own, Sonya Dakar. Her customized skincare treatments include everything from Deep Pore Cleansing to Royal Thai Massage to Ultrasound procedures. Kelli holds a Diploma of Aesthetics from New York's Christine Valmy School of Aesthetics, as well as several other certifications. Kelli is eager to implement her proven strategies to enhance the CLAY Spa experience for members and guests. Click here for Employee Mail